CATEGORY: Event design, Branding
ROLE: Concept, Pitch, Art direction, Design, Production
In 2019 I had the distinct honor of having my concept chosen to be the branding for the second annual Future of Everything Festival hosted by The Wall Street Journal at Spring Street Studios in New York, NY.
The concept, titled Operating Manual for Spaceship Earth, was inspired by architect Buckminster Fuller’s vision for the future. I envisioned each of the festival's themes— Style, Money, Technology, Health & Humanity, and Culture—as fantastical planets teeming with life, beautiful worlds unto themselves.
Each of these worlds were illustrated in Cinema 4D by a variety of esteemed artists around the globe. I sourced the artists, and together with my colleague Adriana, briefed and directed them through many rounds of client changes.
We worked with an event design company to integrate the branding into the overall look of the event, including the stage design. Our team also developed a robust social, digital, print, and out of home campaign to promote the festival.
Our team developed a grid system to treat the speaker and social ads. Useable with or without the orbs.
Early versions of the orbs (before client changes)
along with my preferred color palette.
Our manifesto
Additional art direction and design by Adriana Torres and Chris Richie.
Copy by Dave Zuckerman
Social animations by Laura Salaberry
Creative Direction by Johnathan Swafford
Orb artists:
Shamus Johnson
Filip Hodas
Phillip Lueck
Peter Tarka